THEY WILL MOCK THE AVERAGE MAN ON EVERY PLATFORM — AND NOBODY WILL SAY A WORD

Open any major social media platform right now and scroll for five minutes. You will find it without looking hard. A video. A post. A comment section full of agreement and laughter. The content varies in format but the target is consistent — the average man. His appearance. His income. His ambitions. His standards. His worth as a partner. His worth as a human being.

Now scroll a little further and pay attention to what you do not find. You do not find the same energy directed at average women. You do not find the same public mockery, the same casual contempt, the same gleeful dismissal of an entire category of people based on what they earn or what they look like or what they drive. And if that content does exist — if a man makes a video articulating what he finds unattractive in a woman, or what standards he holds, or what he will not tolerate — watch what happens. The response is immediate. Toxic. Misogynistic. How dare he.

The double standard is not subtle. It is not a matter of interpretation. It is operating openly, daily, on every platform, in front of millions of people — and it is treated as completely normal.

WHAT IS ACTUALLY BEING SAID

Let's be specific about what this content looks like because vagueness serves nobody. The content directed at average men on social media falls into several consistent categories.

There are the standard lists. Men under six feet are not worth considering. Men who drive certain cars are not worth considering. Men who earn below certain arbitrary thresholds are not worth considering. Men who live in apartments rather than houses are not worth considering. These lists are delivered with confidence, with humor, with the social validation of thousands of agreeing comments — and they target men who are living ordinary lives, working ordinary jobs, doing nothing wrong except failing to meet an increasingly unrealistic set of criteria.

There are the reaction videos. A man shares his perspective on dating — what he wants, what he values, what he will not tolerate — and a creator responds with contempt. His perspective is dissected, mocked, and used as evidence of some broader male pathology. The man in the original video is not cruel. He is not hateful. He simply has a standard. But the standard is treated as an offense worthy of public ridicule.

There are the confession threads. Women sharing how they manipulated men. How they used men financially. How they strung men along while pursuing someone else. How they laughed at men who expressed genuine feeling. These threads are not shared with shame. They are shared with pride. With the comment sections full of laughing emojis and women tagging their friends.

And there are the broad statements. Men are trash. Men are not worth dating. Men are the problem. Delivered as general truth rather than personal frustration. Directed at no specific man and therefore directed at every man simultaneously.

None of this is challenged. None of this is removed. None of this is treated as the kind of content that degrades an entire group of people and should be reconsidered. It simply exists — normalized, monetized, and rewarded with engagement.

WHO IS SAYING IT

This needs to be said carefully because it is important to be precise. Not all women are saying these things. Most women are not saying these things. The women saying these things are a specific subset — and being honest about who they are is not bitterness. It is clarity.

The women most loudly voicing contempt for average men on social media are frequently women who — by any honest accounting — are not in a strong position to be setting the terms they are setting. Women with significant personal baggage demanding men who have none. Women with extensive relationship histories demanding men who are emotionally unaffected by theirs. Women who are not bringing the qualities they are demanding — loyalty, stability, physical investment, emotional availability — insisting that men meet standards they themselves have not met.

This is not said to be cruel. It is said because the mismatch between what is being demanded and what is being offered is part of what makes this conversation necessary. A woman who has genuinely built herself — who is emotionally grounded, who is loyal, who is consistent, who brings real value to a partnership — does not typically spend her time on social media mocking average men. She does not need to. She is busy living a life that attracts what she wants.

The loudest voices in this space are frequently the most dissatisfied ones. And dissatisfaction that cannot be turned inward gets directed outward — at the nearest available target. For this content, that target is the average man.

THE ASYMMETRY NOBODY ADDRESSES

When men discuss what they want in a woman — when they articulate preferences, standards, or observations about dating dynamics — the response is swift and severe. They are called misogynistic. Toxic. Dangerous. The content is flagged. The accounts are sometimes removed. The men are publicly condemned.

When women do the equivalent — when they publicly mock men's appearance, dismiss men's worth, share their contempt for average men's income or height or ambition — the response is engagement. Shares. Followers. Platform growth. Advertising revenue.

The platforms have not missed this. They respond to what generates engagement. And content that makes one group feel superior to another generates enormous engagement. The average man being mocked is good for business. So the content stays. The creators are rewarded. And the message delivered to average men — daily, consistently, from every direction — is that they are not enough. That they are a joke. That their feelings about this are themselves evidence of their inadequacy.

Men who respond — who push back, who express frustration, who dare to say that this is not fair — are immediately labeled as proving the point. Fragile. Sensitive. Unable to take a joke. The trap is perfectly constructed. Say nothing and absorb the message. Say something and become evidence for it.

WHAT IT DOES TO MEN

The men consuming this content daily are paying a price that does not show up in any analytics dashboard. It shows up in how they see themselves. In the quiet accumulation of messages that tell them they are not enough — not tall enough, not rich enough, not attractive enough, not successful enough — until those messages become the background noise of how they move through the world.

It shows up in the desperation that drives men to perform lifestyles they do not have. In the lowered self worth that drives men to pursue women who do not want them. In the willingness to accept less than they deserve because the culture has told them loudly and repeatedly that they should be grateful for whatever attention they receive.

It shows up in the anger and bitterness that the NOT/AVG. brand specifically works to counteract — because men who have consumed years of this content without the tools to process it do not emerge grounded. They emerge reactive. And a reactive man makes decisions from a wounded place that consistently produce outcomes that confirm his worst fears about himself.

The content is not harmless. It is not just venting. It is a sustained cultural message about the value of ordinary men — and ordinary men are hearing it, internalizing it, and making decisions from it every day.

WHY MEN DO NOT DO THE SAME

It is worth asking why this content flows so heavily in one direction. Why is the public mockery of average people so predominantly directed at men rather than at women?

Part of the answer is social consequence. Men who publicly mock women face immediate and severe social punishment. The platforms respond. The audiences respond. There is a cost. For women doing the same to men — there is no equivalent cost. The asymmetry in social consequence produces an asymmetry in behavior.

But there is another part of the answer that men should sit with. When men discuss dating standards — when they articulate what they want, what they will not accept, what they are looking for — they tend to describe qualities. Loyalty. Emotional stability. Consistency. Genuine interest. These are character qualities. They are not mockery. They are standards.

The difference between a man saying what he values in a woman and a woman publicly mocking the average man's worth is significant. One is articulating a standard. The other is expressing contempt for an entire category of human beings. Men should continue doing the first. And they should stop consuming the second.

WHAT TO DO WITH THIS INFORMATION

This post is not written to produce anger. If you finish reading this and feel rage toward women — you have missed the point entirely and you should reread it. The point is not rage. The point is clarity.

The clarity is this. A significant portion of social media content is designed to make average men feel worthless so that the creators of that content feel superior by comparison. It is not an accurate assessment of your value. It is not honest feedback from women who know you. It is content optimized for engagement — and the easiest way to generate engagement is to make one group of people feel justified in looking down at another.

You are not obligated to consume it. You are not required to internalize it. You are not obligated to respond to it, debate it, or prove yourself against it. The most powerful response to content designed to make you feel small is to simply not give it your attention.

Unfollow the accounts. Remove the content from your feed. Disengage from the platforms that reward it most heavily. Not out of fragility. Not because it hurts. But because your attention is a resource — and giving it to content that degrades you is one of the least intelligent investments you can make.

The woman worth your time and energy is not on social media telling the world that men like you are not worth considering. She is living her life. Building something. Being real. And she will recognize the same in you when you meet — because you will be the man who was too busy building to spend his time consuming content designed to make him feel like he should not bother.

They will mock the average man on every platform. And nobody will say a word. That is the reality. Your response to that reality is what separates the man who gets consumed by it from the man who sees it clearly and moves on.