This post is not going to be comfortable. It is not going to validate your frustration at women. It is not going to give you someone else to blame. If that is what you came here for — close the tab and come back when you are ready to hear something true.

Because the truth is this: the dating market is broken. The standards are warped. The dynamics are toxic. The environment is more difficult to navigate than it has ever been.

And men did it.

Not all men. Not you specifically — maybe. But enough men. Enough men with no standards. Enough men driven by desperation, loneliness, and a hunger for access that overrode every instinct toward discernment they should have had. Enough men who chose women who did not deserve to be chosen — and in doing so, told those women exactly what they were worth.

The market responded. It always does.

"You did not break the market by being a good man. You broke it by choosing poorly and calling it love. By pursuing relentlessly and calling it confidence. By accepting anything just to not be alone — and teaching a generation of women that anything is enough to be chosen."

YOU DID THIS. HERE IS THE EVIDENCE.

Let us be specific. Because vague accountability is not accountability — it is performance. Here is exactly what happened and how it happened.

Men — en masse, over years — chose to pursue and commit to women who by any honest standard did not merit the investment. Women with documented histories of sleeping with multiple men simultaneously. Women catching and passing sexually transmitted infections while maintaining relationships. Women with children by multiple men whose fathers are unknown or absent. Women in sex work or content creation built on selling access to their bodies. Women with unresolved trauma, no accountability, no direction, and no genuine interest in being a good partner to anyone.

And those men — desperate, lonely, convinced that any access was better than no access — pursued them anyway. Competed for them. Fought over them. Sent money. Sent time. Sent emotional investment that was never going to be returned. Treated women who had disqualified themselves through their own choices as if they were prizes worth competing for.

Now here is what that did to the market.

When fifty men are pursuing a woman who has objectively disqualified herself through her behavior and her choices — she does not look at those fifty men and think she needs to do better. She looks at those fifty men and thinks she is already exactly what she needs to be. The demand confirmed her value in her own mind. The market spoke. Men's behavior was the language it spoke in.

WHAT HAPPENS WHEN STANDARDS DISAPPEAR

Supply and demand governs dating the same way it governs everything else. When the demand for a product is high and unconditional — the product has no incentive to improve. Quality becomes irrelevant. The market will take whatever is offered.

That is what happened. Men made their demand unconditional. They removed the standards that would have created incentive for women to bring genuine value. And the predictable result followed.

Women who were not attractive started carrying themselves like women who were. Women who had done nothing to earn high-value status started demanding it from men who had built something real. Women with histories that would have disqualified them from serious consideration in any functional market started listing requirements for men who had not done a fraction of what those women had already disqualified themselves for.

The woman with three children by three different men, a history on OnlyFans, and a list of behavioral red flags that should disqualify her from a serious relationship — she has forty men in her phone right now. Willing. Available. Competing. And every one of those men is telling her, through his actions, that she is worth competing for.

She believes them. Why would she not? The evidence is in her inbox.

THE REAL-WORLD SCENARIO

A man in his early thirties. Employed. No children. No criminal record. Genuinely trying to build something. He has been single for two years and the dating market has been brutal. Every woman he meets has a list of requirements he cannot seem to meet. Every relationship he starts ends with him being treated as disposable. He is frustrated. He is starting to feel like something is wrong with him.

Nothing is wrong with him. Something is wrong with the market he is operating in.

The woman across from him on that date — the one treating him like an inconvenience, the one checking her phone, the one with a list of requirements that would make a Fortune 500 executive pause — she has options. Not because she is exceptional. Because forty men have told her she is. Because she posted a photo last week and seventy-two men commented. Because three men this month alone offered to take her on trips. Because the market — men's collective behavior in the market — has confirmed her self-assessment a thousand times over.

And the man across from her — the one who is actually worth something — is being evaluated against a standard that desperate men created. He is paying the price for what other men chose to accept.

That is the real cost of men without standards. It is not just personal. It is collective. Every man who removes his standards from the market makes the market worse for every man who still has them.

THE DESPERATION PROBLEM

Let us talk about desperation specifically because it is the engine behind all of this.

Desperation is not the same as loneliness. Loneliness is human. It is the natural result of being a social creature who is not currently connected to the people he needs. There is nothing shameful about being lonely. Every man has been there.

Desperation is what happens when loneliness drives decision-making. When the need to not be alone overrides every other consideration. When access — any access — becomes more important than whether that access is worth having.

A desperate man does not vet. He pursues. He does not evaluate whether she has the character to be worth his time. He evaluates whether she is willing to give him what he wants in this moment. He does not think about what he is building. He thinks about what he is getting.

And the women who attract desperate men — the ones who have learned to exploit availability without earning it — they can read desperation from across a room. They know exactly what it looks like. And they know exactly what to do with it.

They take. They do not give back in proportion. They do not feel obligated to. The desperate man has already demonstrated that his standard is zero — that he will accept whatever is offered. So whatever is offered is exactly what he gets.

"Desperation does not just hurt the man who carries it. It distorts the entire market around him. Every desperate man who accepts less than he deserves tells every woman in that orbit that less than they deserve is the going rate."

WHAT THIS HAS DONE TO WOMEN'S STANDARDS

Here is the part that needs to be said plainly because it is the direct consequence of everything described above.

Women who should be working on themselves are not. Because they have never been required to. The market — men's collective behavior in the market — never sent them that signal. Instead it sent the opposite signal. It told them they were fine as they were. It told them their value was high regardless of what they brought. It validated them continuously and unconditionally — and they responded the way any rational actor responds to unconditional validation. They stopped trying to earn it.

So now you have women who are genuinely unhealthy — physically, emotionally, behaviorally — walking around with the self-perception of high-value women. Women with unresolved trauma treating men as emotional landfills because men have accepted that role without complaint. Women with genuinely poor character cycling through relationships leaving damage behind — and finding a new man within the week because the supply of men willing to accept them is effectively endless.

They are not worried about their behavior. They have no reason to be. The consequences that should exist — the natural market correction that would tell them their behavior has a cost — never arrived. Men absorbed the cost instead and kept coming back for more.

And then those same men come online and complain that women have delusional standards. As if those standards appeared from nowhere. As if men did not spend years building them through their own choices.

THE CYCLE AND HOW IT COMPOUNDS

This is not a static problem. It compounds. Every generation of men who removes their standards from the market makes the next generation's market harder to navigate.

The man who was willing to commit to a woman with a history that should have disqualified her taught her — and every woman watching — that that history carries no cost. The next woman behind her learned the same lesson. And the one behind her. Until the accumulated message across the entire market became: your past does not disqualify you, your choices do not disqualify you, your behavior does not disqualify you. Men will want you regardless. Men will compete for you regardless. Men will hand you validation regardless of whether you have done a single thing to deserve it.

That message has now been absorbed by an entire generation of women. It is in the culture. It is in the content they consume. It is in the conversations they have. The delusional standards you encounter today are not a new problem. They are the compounded result of years of men making choices that created them.

WHAT ACCOUNTABILITY ACTUALLY REQUIRES

Accountability is not self-flagellation. It is not spending the next week feeling guilty for choices you have already made. It is not an exercise in shame.

Accountability is changing behavior. Here is what that looks like in the dating market.

Stop pursuing women who have disqualified themselves. Not because they are bad people. Because the decision to pursue them regardless of their disqualifying behavior is a vote. It tells the market that disqualifying behavior has no cost. Your standards — or your lack of them — are a form of communication. Communicate deliberately.

Stop competing for women who have not earned competition. When forty men are pursuing one woman who has done nothing exceptional — those forty men are the problem. Not the woman. She is responding rationally to the demand the market created. The men creating that demand are the ones who need to stop.

Stop accepting any access over no access. The man who accepts poor treatment, poor character, or poor value because the alternative is being alone is the man who is subsidizing the problem. His loneliness is real. His need for connection is real. But the answer to loneliness is not to accept anything that offers temporary relief. The answer is to build yourself into someone whose standards are justified — and then hold them.

Understand that your standards protect the market. This is not just personal. When you hold your standards you are doing something that extends beyond your own situation. You are sending a signal to the market. You are creating the kind of friction that produces accountability. A woman who loses genuine interest because her behavior disqualified her has been given information. That information — delivered enough times by enough men — is the only thing that can begin to correct the market.

Stop mistaking access for value. The fact that a woman is willing to be with you is not evidence of her value. It is evidence of her willingness. Those are not the same thing. A man who confuses access with value will spend his life grateful for things he should be evaluating.

THE MAN WHO FIXES HIS PART OF THIS

He does not fix the whole market. One man's standards cannot undo what years of collective standardlessness created. That is not the point.

The point is that he stops contributing to the problem. He stops adding his voice to the chorus of men telling women who have not earned it that they are worth everything. He stops being the reason a woman who should be working on herself never has to.

And in doing that — in holding his standards clearly and without apology — he becomes something rare in the current market. A man who cannot be moved by access alone. A man who evaluates. A man whose interest means something because it is not freely given to everyone who offers themselves.

That man is not common right now. Which means he stands out in a market full of men who will accept anything. Which means the women who are actually worth something — the ones who have built genuine character and who are looking for a man who can recognize it — will find him easier to see.

The market is broken. Men broke it. And the only way it gets less broken is if enough men decide — individually, privately, without needing anyone else to agree — that their standards are not negotiable. That access is not enough. That they are worth more than what desperation would have them accept.

That decision starts with you. Right now. Not because the market deserves it. Because you do.

"The market will not fix itself. It fixes one man at a time — every time a man decides that what he accepts is a reflection of what he believes he deserves. Raise what you accept. Raise what you deserve. The market follows men who lead."

THE BOTTOM LINE

The dating market is broken because men — in large enough numbers, over long enough time — chose access over standards. They pursued women who should not have been pursued. They competed for women who had disqualified themselves. They accepted treatment that should never have been tolerated. And in doing all of that they handed an entire generation of women a self-image that was never earned — and a set of standards that the market will now have to pay for.

This is not comfortable to read. It was not comfortable to write. But uncomfortable truths are the only ones worth the space they take up.

You want the market to be different. Then be different in it. Hold your standards like they mean something — because they do. Not just for you. For every man who comes after you into a market you either made worse or refused to.

The market follows men who lead. Start leading.

N/A
// NOT/AVG. Staff

Written by the NOT/AVG. editorial team. Grounded, direct, and always pointed toward something better. Learn more about NOT/AVG. →

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